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Great design isn’t just about aesthetics, it’s about empathy.

UX Designer/Researcher/Engineer | Bridging Design & Front-End Development | Figma, React, Flutter, Design Systems

Great design isn’t just about aesthetics, it’s about empathy.

UX Designer/Researcher/AI Engineer | Bridging Design & Front-End Development | Figma, React, Flutter,
Design Systems, LLM

Professional experience

10+ years of Design Experience

Senior UX Designer

March 2024 

• AI-Driven Rapid Development: Leveraged vibe coding and AI-assisted workflows to prototype role-based adaptive learning modules, significantly reducing turnaround time.

• AI-Personalized Onboarding: Created user flows for adaptive modules using Figma and Axure RP, improving task engagement and retention metrics.

• A/B Testing Strategy: Tested layouts via Google Optimize and Hotjar, refining components that boosted onboarding success rates.

• Accessibility Alignment: Embedded accessible design patterns and ensured screen reader compatibility (WCAG compliance) for a wider user base.

UX Engineer

April 2023 – Present

  • Designed and developed responsive fintech-enabled restaurant interfaces using React, Flutter, and Tailwind CSS.
  • Built an AI-powered menu system, allowing restaurant owners to upload images and convert them into digital formats.
  • Implemented real-time ordering and QR-based check-ins, streamlining customer transactions.
  • Developed a restaurant inventory management system, tracking ingredient usage and profitability.
  • Ensured accessibility compliance (WCAG) and cross-platform compatibility.
  • Collaborated with the back-end team to integrate Node.js APIs, ensuring smooth data flow between front-end and back-end.
  • Optimized performance by implementing lazy loading, caching strategies, and API optimizations.
  • Conducted UI testing and debugging to ensure cross-platform compatibility and adherence to web accessibility standards.

Senior Product Designer

September 2022 to December 2023

• Digital Lending Interface: Redesigned complex financial workflows into user-friendly, mobile-responsive forms, improving application completion rates.

• Interactive Prototyping: Developed high-fidelity prototypes in Figma incorporating stepwise navigation and embedded validations.

• KPI Reporting: Monitored usability KPIs through Crazy Egg and Amplitude, sharing monthly performance dashboards with product stakeholders.

Senior Product Designer

November 2021 to September 2022

• Gamified Rewards Portal: Designed a customer loyalty rewards platform featuring interactive dashboards and progression indicators, increasing user return rate.

• Interactive Components: Created dynamic UI modules using Figma variants to support reward levels and personalized content.

• Adoption Metrics: Tracked engagement and redemption via Google Analytics and FullStory, iterating based on usage heatmaps.

Senior UX Designer

November 2020 – October 2021

• Financial Services Redesign: Conducted in-depth user interviews and contextual inquiries to identify pain points in online banking interfaces.

• UI Simplification: Reduced user cognitive load by eliminating redundant fields and grouping complex forms, improving time-on-task.

• Design Leadership: Led and mentored a small team of junior designers, conducting weekly design reviews and skill-building sessions.

User Experience Designer

May 2020 to November 2020

  • User Experience Designer

    • Developed AI-driven conversational UX for digital healthcare solutions, significantly improving patient interaction.

    • Designed progressive disclosure interfaces to simplify complex healthcare data presentation and reduce cognitive load.

    • Collaborated with front-end teams using React.js and Tailwind CSS to optimize UI implementation and chatbot flows.

    • Implemented WCAG 2.2 compliance to ensure accessibility for elderly users and inclusive healthcare navigation.

If you’re not having fun with what you’re doing then you’re doing it wrong

Freelance UX Projects