Professional experience
10+ years of Design Experience
Senior UX Designer
March 2024
• AI-Driven Rapid Development: Leveraged vibe coding and AI-assisted workflows to prototype role-based adaptive learning modules, significantly reducing turnaround time.
• AI-Personalized Onboarding: Created user flows for adaptive modules using Figma and Axure RP, improving task engagement and retention metrics.
• A/B Testing Strategy: Tested layouts via Google Optimize and Hotjar, refining components that boosted onboarding success rates.
• Accessibility Alignment: Embedded accessible design patterns and ensured screen reader compatibility (WCAG compliance) for a wider user base.
UX Engineer
April 2023 – Present
- Designed and developed responsive fintech-enabled restaurant interfaces using React, Flutter, and Tailwind CSS.
- Built an AI-powered menu system, allowing restaurant owners to upload images and convert them into digital formats.
- Implemented real-time ordering and QR-based check-ins, streamlining customer transactions.
- Developed a restaurant inventory management system, tracking ingredient usage and profitability.
- Ensured accessibility compliance (WCAG) and cross-platform compatibility.
- Collaborated with the back-end team to integrate Node.js APIs, ensuring smooth data flow between front-end and back-end.
- Optimized performance by implementing lazy loading, caching strategies, and API optimizations.
- Conducted UI testing and debugging to ensure cross-platform compatibility and adherence to web accessibility standards.
Senior Product Designer
September 2022 to December 2023
• Digital Lending Interface: Redesigned complex financial workflows into user-friendly, mobile-responsive forms, improving application completion rates.
• Interactive Prototyping: Developed high-fidelity prototypes in Figma incorporating stepwise navigation and embedded validations.
• KPI Reporting: Monitored usability KPIs through Crazy Egg and Amplitude, sharing monthly performance dashboards with product stakeholders.
Senior Product Designer
November 2021 to September 2022
• Gamified Rewards Portal: Designed a customer loyalty rewards platform featuring interactive dashboards and progression indicators, increasing user return rate.
• Interactive Components: Created dynamic UI modules using Figma variants to support reward levels and personalized content.
• Adoption Metrics: Tracked engagement and redemption via Google Analytics and FullStory, iterating based on usage heatmaps.
Senior UX Designer
November 2020 – October 2021
• Financial Services Redesign: Conducted in-depth user interviews and contextual inquiries to identify pain points in online banking interfaces.
• UI Simplification: Reduced user cognitive load by eliminating redundant fields and grouping complex forms, improving time-on-task.
• Design Leadership: Led and mentored a small team of junior designers, conducting weekly design reviews and skill-building sessions.
User Experience Designer
May 2020 to November 2020
User Experience Designer
• Developed AI-driven conversational UX for digital healthcare solutions, significantly improving patient interaction.
• Designed progressive disclosure interfaces to simplify complex healthcare data presentation and reduce cognitive load.
• Collaborated with front-end teams using React.js and Tailwind CSS to optimize UI implementation and chatbot flows.
• Implemented WCAG 2.2 compliance to ensure accessibility for elderly users and inclusive healthcare navigation.